Privacy Policy

Last updated: 2026.01.01

Word Wagon ("we", "us", or "our") operates the website wordwagon.cloud and related services that help users learn languages (the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service worldwide. By using the Service, you agree to this Privacy Policy.

1. Information we collect

We collect different types of information to provide and improve the Service.

1.1 Information you provide

• Account details: name (or nickname), email address, username, password, profile picture, and preferred interface language.
• Learning data: selected language(s), level, goals, progress, test results, assignments, recordings, messages, and other content submitted as part of language exercises.
• Parent/guardian details: where required, contact information of a parent or legal guardian who creates or approves a child's account.
• Payment data: transaction and billing details processed through third‑party payment providers; we do not store full card numbers.
• Communication data: messages to support, feedback, and survey responses.

1.2 Information collected automatically

When you use the Service, we automatically collect:

• Technical data: IP address, browser type, device type, operating system, device identifiers, general location based on IP (city/country level), and language settings.
• Usage data: pages and screens visited, lessons started and completed, time spent on activities, clicks, error logs, and performance diagnostics.

1.3 Cookies and similar technologies

We use cookies, pixels, and similar technologies to operate, analyze, and support advertising on the Service.

• Essential cookies: needed for login, security, and basic functionality.
• Preference cookies: store choices such as interface language and learning settings.
• Analytics cookies: help us understand how users learn and where to improve.
• Advertising and tracking cookies (if enabled): help us show ads and measure their performance, including limiting how often you see an ad and understanding whether an ad is useful.

Where required by law, we will ask for your consent before using non‑essential cookies or similar technologies and provide tools to manage your choices.

2. How we use your information

We use the information we collect for purposes including:

• Providing the Service: creating and managing accounts, delivering lessons, tracking progress, and enabling features such as streaks, achievements, or class groups.
• Personalizing learning: adapting content, difficulty, and recommendations to age, level, and performance.
• Payments: processing subscriptions or purchases and handling billing issues via third‑party payment processors.
• Communication: sending service‑related messages, support responses, and important updates about changes to the Service or policies.
• Analytics and improvements: using in‑house analytics tools, including the Umami analytics platform hosted and controlled by us, to understand how the Service is used and improve performance and content.
• Advertising: showing ads on or around the Service, measuring the effectiveness of ads, and, where permitted, tailoring advertising based on general usage patterns and preferences.
• Safety and compliance: protecting the Service, preventing fraud or misuse, enforcing terms, and complying with laws.

3. Legal bases (EEA/UK users)

For users in the EEA and UK, we rely on:

• Performance of a contract: to provide the Service you or your parent/guardian requested.
• Legal obligations: to comply with accounting, tax, and regulatory requirements.
• Legitimate interests: to secure and improve the Service, prevent abuse, run in‑house analytics with tools such as Umami, and support learning, provided your rights do not override these interests.
• Consent: for certain activities such as optional marketing communications and non‑essential or advertising cookies, which you can withdraw at any time.

4. How we share information

We do not sell personal information. We share it only as needed:

• Service providers: hosting, payment processing, email delivery, customer support, and infrastructure services under contracts that limit their use of data.
• Analytics: our in‑house Umami analytics instance is operated by us and may process usage and technical data on our servers; it is not offered as a separate third‑party service to others.
• Advertising partners: if we work with ad networks or similar partners, we may share limited information (such as approximate location, device information, and general interests derived from use of the Service) to enable ad delivery and measurement, subject to applicable consent requirements.
• Educational partners: schools, teachers, or organizations that provide access to the Service may receive limited learning reports about their students or members.
• Legal and safety: authorities, regulators, or others when required by law or to protect users, our rights, or the public.
• Business transfers: another company in the event of a merger, acquisition, or sale of assets, under safeguards and with notice where required.

We may publish or share aggregated or de‑identified information that cannot reasonably identify individuals.

5. International data transfers

We serve users around the world, and your information may be stored or processed in countries with different data protection laws than your own.

When we transfer personal information internationally, we use appropriate safeguards (such as standard contractual clauses or similar mechanisms) and take steps to ensure a level of protection consistent with applicable laws.

6. Data retention

We keep personal information only as long as needed for the purposes described here or as required by law.

• Account data: retained while the account is active. If you request deletion, we will delete or anonymize personal data unless we must keep it for legal reasons.
• Learning data: retained to maintain your learning history and statistics; where possible, it may be aggregated or anonymized for long‑term analytics and research.
• Logs and analytics data: stored for periods needed to secure and improve the Service and then deleted or anonymized.
• Legal and backup: certain records may be stored for longer in secure backups or archives as required by law.

7. Your rights and choices

Depending on your location, you may have rights over your personal information. These may include the right to:

• Access personal data and receive a copy.
• Correct inaccurate or incomplete data.
• Request deletion of data, subject to legal exceptions.
• Restrict or object to certain processing, including for direct marketing or some analytics.
• Receive data in a portable format where applicable.
• Withdraw consent where processing is based on consent.

You can also manage certain choices directly in the Service, such as:

• Updating account and profile information.
• Managing marketing email preferences using unsubscribe links.
• Adjusting cookie or tracking settings where we provide a consent or preferences tool.

If you are a child user, your parent or guardian may exercise certain rights on your behalf where permitted by law. Users in the EEA, UK, and some other regions can also contact their local data protection authority.

8. Children's privacy (users aged 5+)

Our Service is designed for learners aged 5 and up and may be used by children with appropriate supervision.

• For younger users, we may require a parent, guardian, or school to create or approve the account, depending on local law.
• We do not knowingly collect more personal information from children than is reasonably necessary to provide the educational Service, including for limited analytics to understand learning progress.
• Advertising features directed at child accounts may be restricted or disabled in some regions to comply with applicable law.
• If we learn that a child's account was created without required parental or institutional consent, we will take steps to disable the account and delete personal information where required by law.

Parents, guardians, or educators may contact us to review, update, or delete a child's personal information or to close the child's account.

9. Security

We use reasonable technical and organizational measures to protect personal information against unauthorized access, disclosure, alteration, or destruction.

These measures may include encrypted connections, access controls, secure hosting, and regular security reviews. However, no online service is completely secure, and absolute security cannot be guaranteed.

10. Third-party services and links

Our Service may link to or integrate with third‑party services (such as payment providers, ad networks, video tools, or external resources).

Those services are governed by their own privacy policies, and we are not responsible for their practices. You should review the privacy policies of any third‑party services you or your child use in connection with the Service.

11. Marketing and advertising

Where allowed by law, and with consent where required, we may:

• Send emails or in‑app messages about new features, learning tips, or special offers.
• Display ads on or around the Service, including interest‑based ads where permitted, and measure their performance.

You can opt out of marketing emails at any time using the unsubscribe link or your notification settings, though we may still send non‑marketing messages such as service announcements. You can also manage advertising or tracking preferences through our cookie or privacy settings where available.

12. Do Not Track and similar signals

Some browsers include a "Do Not Track" signal. Because there is no common standard for how to respond, our Service may not respond to these signals.

Where required, we provide other tools (such as cookie banners or in‑app settings) to help you control certain tracking technologies, including advertising and analytics cookies.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

Material changes will be indicated by updating the "Last updated" date and, when appropriate, providing additional notice (for example, via email or in‑app notifications). Continued use of the Service after changes means you accept the updated Policy.

14. Contact us

If you have questions, requests, or complaints about this Privacy Policy or our data practices, contact us at: